معرفی
Prof. Dr. Matthias Trier is a Professor of Business Informatics with a focus on Social Computing at Paderborn University, specifically within the Faculty of Business Administration and Economics and the Department of Information Systems. He serves as Head of the Chair of Business Informatics, especially Social Computing, and coordinates the mentoring program for Master's students in Business Informatics and Management Information Systems.
Prof. Trier's research comprehensively addresses innovative technologies and digital social behaviors in social media and digital collaboration contexts. His work includes analysis of digital customer behavior on platforms like Twitter, Instagram, and Reddit; evolution of employee networking using event-based dynamic network analysis; barriers and opportunities for expertise exchange within companies; and new digital interaction opportunities in social VR. His methodological focus involves mixed-method approaches combining quantitative, qualitative, and network analysis methods, with particular emphasis on event-driven dynamic network analysis.
His recent publications demonstrate a strong trajectory toward digital responsibility frameworks, sustainable digital enterprise transformation, and social media management practices. The research shows progression from practical social media applications toward comprehensive frameworks for responsible digitalization and sustainability.
Prof. Trier actively mentors Master's students through the program's mentoring initiative and oversees several capacity-limited modules related to social media, virtual reality experiments, and digital collaboration.
His research group focuses on key areas:
- Enterprise Social Media (ESM): Conception and implementation of enterprise social media applications
- Social Business Models (SBM): User/consumer behavior in social business contexts
- Social Media Analytics (SMA): Metrics and analysis of dynamic collective processes
- Social Computing (ISC): Innovative social computing applications and impacts
- Strategic Information Management (SIM): Strategic information management in innovation contexts
