Matthias Gotsch

Prof. Dr. Matthias Gotsch holds dual roles as Professor of General Business Management at Hochschule Fresenius Heidelberg and Project Manager at Fraunhofer Institute for Systems and Innovation Research ISI, specializing in Sustainability and Infrastructure Systems. He completed his PhD at Brandenburg Technical University Cottbus in 2012, focusing on innovation measurement in knowledge-intensive services. His work bridges sustainability, digitalization, and environmental policy, emphasizing AI's role in green economy transitions.

Research interests include the interplay of digital transformation with climate action, circular economy design, and policy evaluation. He leads projects such as the Federal Environment Agency study on digitalization’s green economy contributions and collaborates on initiatives like the Doughnut Model for urban sustainability. Publications span over 20 years, addressing topics like sustainable consumption, data science applications, and industrial innovation.

His projects include analyzing AI-driven solutions for waste management, route optimization, and nudging consumer behavior toward sustainability. Grants and collaborations involve German federal ministries and industry partners. He actively contributes to conferences and policy dialogues on digital sustainability and circular economy strategies.