Matthew Michael James Checchio

Matthew Checchio is an Assistant Teaching Professor of Marketing at Pennsylvania State University's Smeal College of Business. He brings substantial industry experience in marketing strategy and communication across diverse sectors including sports, digital media, financial services, and hospitality.

His teaching and research focus on contemporary digital marketing practices including social media strategies, influencer marketing, artificial intelligence applications, and virtual environments. He specializes in sports marketing, hospitality, and tourism industry applications.

Professor Checchio developed and leads the Digital Marketing Practicum course where students implement real Amazon Advertising campaigns under mentorship from Amazon and Global Overview professionals, culminating in client presentations of campaign results.