Matthew Bauman

Matthew Bauman serves as an Assistant Professor at Purdue University Northwest's White Lodging School of Hospitality and Tourism Management, where he teaches courses focused on food and beverage management, meeting and event planning, and sales and marketing for the hospitality and tourism industry.

Bauman is known for his experiential learning approach, connecting theoretical concepts with real-world applications. His teaching philosophy emphasizes creating memorable learning experiences that enhance information retention and prepare students with practical skills for the hospitality industry. He frequently incorporates his research and industry experiences into classroom activities, such as using data from his blind taste test comparing canned versus bottled wines to develop marketing plans with students.

Bauman's research interests span the wine industry, including wine tourism, packaging, branding, marketing, and sustainability. His current projects explore expressions of gratitude through tipping during service encounters and sustainable tourism impacts of short-term rentals on Michigan City.

• Lionhearted Leader at PNW

Bauman actively mentors student researchers, guiding them through study design, statistical analysis, and data collection. He creates an interactive classroom environment where students can directly experience various beverages and connect theoretical knowledge with practical application in the 'people business' of hospitality.

A notable aspect of Bauman's profile is his extensive personal collection of canned wines, which he claims is one of the largest in the world and for which he is seeking recognition in the Guinness Book of World Records.