معرفی
Matt Tidwell is a faculty member at the University of Kansas, affiliated with the William Allen White School of Journalism and Mass Communications. He serves as assistant dean for graduate and professional studies and as program director for the Integrated Marketing Communications graduate degree program at the KU Edwards Campus. His expertise spans crisis communications, social media strategy, and corporate public relations.
- Education: Ph.D. in Journalism and Mass Communications, University of Kansas
- Experience: Over 25 years in marketing communications across healthcare, energy, and technology sectors
Tidwell's research focuses on corporate and organizational behavior in public relations, emphasizing transparency in stakeholder engagement. He specializes in crisis communications and applies backward design principles to teaching, integrating real-world examples from his industry background.
Professional recognitions include the Arthur Lowell 'Communicator of the Year' award (2018) and APR accreditation. He actively participates in academic programs like the Jayhawk Media Workshop and serves on the international board of directors for IABC.
- Memberships: Public Relations Society of America (APR), International Association of Business Communicators (IABC) board
