David Johnston

David Johnston is a Lecturer at the William Allen White School of Journalism and Mass Communications, University of Kansas, where he teaches Journalism 560: Message Development and a Leadership Studies course. Simultaneously, he serves as Vice President of Marketing and Digital Media for the KU Alumni Association. A KU alumnus, he earned both his B.S. in Journalism (Advertising) and M.S. in Higher Education Administration from the University of Kansas.

His professional expertise includes integrated marketing, brand strategy, and digital communications, having previously worked at Leo Burnett Advertising and Starcom Media Services in Chicago. At KU, he authored the university's first integrated marketing plan and established its visual identity system. His research interests center on marketing communications, digital media strategy, and brand development in institutional contexts.