Matt Hollenbach

Matt Hollenbach is an Adjunct Instructor at the Pennsylvania College of Art & Design (PCA&D), affiliated with the Center for Creative Exploration. He is actively involved in teaching and mentoring students in design disciplines, bringing real-world industry experience into the classroom.

His educational background includes a degree in Communication Design from Kutztown University, which laid the foundation for his career in digital design.

Matt's research and professional interests center around user experience (UX) and user interface (UI) design, web design, and digital prototyping. His 'aha' moment in UX/UI came during his work on an app prototype for Intel, where he recognized the importance of usability in digital experiences. He emphasizes creating clear, intuitive digital tools that serve as effective pathways for users.

While no academic publications are listed, his professional work reflects a deep engagement with evolving design practices, particularly in the transition from early web design to modern UX principles.

• Art Director, Alpha Dog Advertising
• Adjunct Instructor, PCA&D

Matt has not received any listed scientific awards or fellowships. He mentors students through his teaching role and contributes to creative education in Lancaster, PA, where he has lived for 25 years. His industry leadership complements his academic involvement, bridging professional practice with pedagogy.

He is associated with the Center for Creative Exploration at PCA&D, supporting interdisciplinary creative projects and educational initiatives.