معرفی
Matilde Martínez is a Lecturer at ESCI-UPF, specializing in applied methodologies for international digital marketing and business innovation. She teaches subjects such as Design Thinking and Agile Project Management and Design Thinking and Creativity for Business Innovation in Master’s programs.
- Subjects: Design Thinking and Agile Project Management (Master’s in International Digital Marketing), Design Thinking and Creativity for Business Innovation (Master in International Management).
- Research Interests: Lean marketing frameworks, Agile/Scrum methodologies, user-centered design, organizational innovation cultures.
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