María Andrea Trujillo-León

María Andrea Trujillo-León serves as a Professor at EGADE Business School and Tecnológico de Monterrey Campus Santa Fe, where she specializes in marketing. She additionally holds positions as an Adjunct Researcher at the Business School and Researcher at the Research Group in Retail.

Her academic credentials include:

• PhD in Administration from Tecnológico de Monterrey
• Master's degree in Administration from Tecnológico de Monterrey

With over 25 years of experience in teaching, management, and consulting, Dr. Trujillo-León has established expertise in service quality, customer satisfaction and loyalty, and green marketing. Her research bridges theoretical frameworks with practical business applications, particularly in retail contexts.

Her scholarly recognition includes:

• Member of Conahcyt National System of Researchers

As an active educator and researcher, she contributes to advancing marketing knowledge through publications and industry collaborations while mentoring students in contemporary marketing challenges and sustainable business practices.