Marwan Al-Shammari

Marwan Al-Shammari is an Associate Professor of Management at The University of Texas at Tyler's College of Business. He holds a PhD in Business Administration from The University of Texas at Arlington (2017), specializing in Strategic Management. His research focuses on corporate social responsibility (CSR), CEO leadership dynamics, strategic management, and digital marketing strategy. Notable areas of inquiry include the impact of CEO traits (e.g., narcissism, tenure, overconfidence) on firm strategy, the interplay between corporate governance and CSR performance, and the strategic implications of product recalls and innovation capabilities.

His academic work spans over a decade, with publications in prestigious journals addressing themes such as non-market strategy, organizational impression management, and the moderating effects of firm visibility/slack. Dr. Al-Shammari’s research often bridges theoretical frameworks from strategic management, organizational behavior, and leadership studies to explore real-world business challenges. His recent studies have explored topics like the role of board gender diversity in non-market strategy consistency and the thematic evolution of digital marketing education.

His articles demonstrate a systematic exploration of how managerial and leadership attributes shape firm strategies across diverse contexts—from consumer-packaged goods industries to multinational corporations in emerging markets. While no specific awards are listed, his prolific publication record reflects sustained academic contribution to strategic management discourse.