معرفی
Marton Varga is an Assistant Professor in the Marketing Management department at Bocconi University. His research spans interdisciplinary topics at the intersection of marketing, economics, and behavioral science.
- Research Focus: Consumer behavior, digital marketing, health economics, and demographic policy analysis.
- Publications: Key works include analyzing negative online reviews' impact on consumer decisions, geographical healthcare access, and socio-economic determinants of fertility.
- Contact: marton.varga@unibocconi.it
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