معرفی
Martina Vandebroek is Full Professor of Statistics and Operations Research at KU Leuven, Faculty of Economics and Business, where she leads methodological work within the Operations Research and Statistics Research Group (ORSTAT). She also serves as senior academic staff on the Faculty Council and the Campus Councils for Leuven and Kortrijk, and is a member of the LStat General Assembly.
Research Interests
- Discrete choice experiments (design & analysis)
- Optimal and sequential experimental design
- Multivariate statistics and modelling of preference heterogeneity
- Random regret minimisation and attribute non-attendance
- Applications in health economics, transport, marketing, and food science
Her methodological innovations enable more efficient data collection and richer behavioural insights in stated-preference surveys, while her applied projects translate patient and consumer preferences into actionable evidence for policy makers and industry.
Recent Publications Overview
Between 2022 and 2024 Vandebroek (co-)authored 15 key articles. These contributions advance both the statistical machinery of choice modelling—such as mixed random regret models, design-efficient sample-size rules, and consideration-set heuristics—and substantive applications in oncology patient preferences, inflammatory bowel disease treatments, meat-substitute adoption, and food-quality valuation. The work repeatedly integrates sophisticated econometric techniques with real-world stakeholder data, reflecting an overarching commitment to methodological rigour and societal impact.
Scientific Awards & Recognition
No specific awards are listed in the provided material; however, her sustained publication record in top journals (Journal of Choice Modelling, Food Quality and Preference, Frontiers in Oncology, Stata Journal) attests to significant scholarly recognition.
Advising & Grant Activities
- Promotor (PI) of FWO project “Discrete choice models including screening rules: modeling and design” (2017-2021)
- Promotor of KU Leuven project “Efficient Online Choice Experiments” (2017-2020)
- Co-promotor of IWT/FWO project “Empirical and methodological challenges in choice experiments” (2017-2023)
- Co-promotor of VLAIO project “Development, Validation, and Valorization of a Patient Preference Platform” (2023-2026)
Teaching & Service
Vandebroek teaches master-level courses “Applications of Statistics” (Dutch and English iterations) and contributes to the Leuven Statistics Research Centre (LStat) educational programme.
