Martin Novysedlák

Martin Novysedlák is an Assistant Professor at the University of Economics in Bratislava, affiliated with the Faculty of Business Management and Department of Management. Since 2020, he has focused on pedagogical, digital, and language skill development, with a research agenda centered on SME sustainability, consumer behavior, and business innovation.

• Primary research themes: Digitalization in retail, SME financial resilience, and post-pandemic management strategies.
• Active in international collaborations, including Erasmus+ teaching in Germany and Interreg projects in Central Europe.

His recent publications highlight interdisciplinary approaches to business challenges, including the impact of recreational vouchers on public finances, design thinking in modern management, and real estate dynamics affecting SMEs. Key grants include APVV-15-0511, VEGA 1/0240/20, and INTERREG CE1158 ENTER-transfer.

He has supervised 14 bachelor's and 10 master's theses while contributing to academic mobility programs like Erasmus+.