Ladislav Mura

Ladislav Mura is an Associate Professor at the Department of Tourism within the Faculty of Commerce at Bratislava University of Economics and Business. His research focuses on human resource management, family businesses, and cultural tourism, particularly in Central European SMEs.

• Department of Tourism
• Faculty of Commerce
• Bratislava University of Economics and Business

His academic work explores emotional intelligence, ethics, and knowledge sharing in SMEs, alongside motivation and satisfaction in family-owned enterprises. Publications highlight trends in HR management and cultural tourism strategies.

Scientific grants include VEGA and GAAA projects on innovative/start-up business management, family business development, and internationalization of SMEs. Notable projects:

• VEGA 1/0813/19: INMARK concept for start-up management
• GAAA 5-5/2020: Slovak family business development
• GAAA 19/2018: SME internationalization theories