Martin Kuchta

Martin Kuchta is an Assistant Professor at the Department of Marketing, Faculty of Economics and Finance, Bratislava University of Economics and Business. His research focuses on digital marketing, consumer behavior, and machine learning applications in marketing.

• University: Bratislava University of Economics and Business
• Department: Department of Marketing

Research Interests: Digital marketing, influencer marketing, programmatic buying, and data-driven marketing strategies. His work explores the intersection of technology, consumer behavior, and advertising effectiveness.

Recent Publications: Analyze shopper marketing dynamics (2022), podcast evolution (2021), ad blocker impacts (2018), and machine learning adoption in digital marketing (2019).

Projects: Principal investigator for PMVP I-17-106-00 on programmatic buying challenges, and contributor to VEGA and KEGA grants related to influencer marketing and digital education.