معرفی
Prof. Dr. Martin Gersch is a faculty member at the Department of Information Systems, School of Business & Economics, Freie Universität Berlin. His research spans digital transformation, business process management, service engineering, and e-health, with a focus on institutional logics and technology-driven change. He has secured significant external funding, including the Einstein Center Digital Future (ECDF) and Junior Professorships in Digital Transformation.
- Appointed to habilitation at Ruhr University Bochum (2006)
- Founded Competence Center E-Commerce at Ruhr University Bochum (2000)
- Visiting Professorial Fellow at University of Sydney, UNSW, and QUT (2012)
His research explores digital transformation, ICT in integrated care, business model innovation, and entrepreneurial hubris. Recent work includes agent-based simulations for healthcare information sharing, API management in digital service systems, and institutional tensions in health data spaces.
Key trends in his publications include health informatics, service blueprinting, and digital education. He has contributed to entrepreneurship education and blended learning frameworks, with a focus on medical device education and cross-sector collaboration.
