Martin Eppler

Prof. Martin Eppler is a Full Professor of Media and Communication Management at the University of St. Gallen. His research focuses on knowledge visualization, strategic communication, innovation management, and decision-making processes. He leads the MCM-HSG initiative, emphasizing collaborative visualization tools and data storytelling. Eppler’s work bridges academic insights with practical applications in business, nonprofits, and education. His recent studies explore visual communication dynamics, cognitive biases in managerial decisions, and digital advocacy strategies on platforms like Facebook.

Eppler’s publications address topics ranging from ‘visual backfire effects’ in messaging to the integration of Big Data with knowledge visualization. He has contributed to frameworks like the ‘Concept Glancer’ for teaching and the ‘Debias by Design’ methodology for leaders. His research often combines qualitative and quantitative methods, particularly in analyzing group interactions and visual tools in organizational settings.

Eppler’s academic contributions span over 20 years, with a focus on enhancing communication effectiveness through visual and strategic approaches. His work has practical implications for businesses, educational institutions, and humanitarian organizations, as seen in studies involving the International Committee of the Red Cross (ICRC).