Martin Artz

Martin Artz serves as Associate Professor of Marketing and Management Accounting at Frankfurt School of Finance & Management, having previously held positions as Post-doc researcher and Assistant Professor at the University of Mannheim. He has also been a visiting scholar at Tilburg School of Economics and Management and the University of Washington, Seattle.

His academic background includes:

• Business Administration degree (2006), University of Mannheim
• Doctoral degree (2010), University of Mannheim

Research focuses on Marketing and Management Accounting with strong applications in Business Analytics, particularly in customer orientation strategies and e-commerce implementation. His work demonstrates practical industry engagement through MBA consulting projects, including significant work with Zalando SE on customer-centric business transformation.

Professional activities include authoring content on predictive analytics applications in business contexts, reflecting his commitment to bridging academic research with real-world business challenges.