Martijn van den Assem

Prof. Martijn van den Assem is a Full Professor of Finance at Vrije Universiteit Amsterdam (VU), specializing in judgment and decision making within financial and behavioral economics. He is affiliated with the Tinbergen Institute as a Research Fellow and serves as an Associate Editor for the Journal of Economic Behavior & Organization. His research uses unconventional data sources like TV game shows, lotteries, and sports to analyze economic behavior.

He teaches across BSc, MSc, PhD, and post-experience programs, including courses on Behavioral Finance and Judgment & Decision Making. His awards include a Vidi Grant (2016) for research on 'Game show economics' and teaching accolades such as the MSc Finance Lecturer of the Year (2018).

Van den Assem co-founded the biennial Research in Behavioral Finance Conference (RBFC) and has organized multiple editions. His ancillary activities include guest lectures at institutions like Laurea University of Applied Sciences and Antwerp Management School.

Key research themes include high-stakes decision making, cooperative behavior in games, and the application of experimental methods to real-world scenarios. His work bridges empirical finance with behavioral insights, often leveraging natural experiments for rigorous analysis.