Marthe Möller

Marthe Möller is Assistant Professor of Entertainment Communication at the University of Amsterdam's Faculty of Social and Behavioural Sciences. Her research examines media-induced connectedness, shared online experiences, user comments, and social influence in digital environments.

Research investigates how social context shapes media consumption experiences, particularly regarding online videos and political satire. Studies examine attention patterns, enjoyment mechanisms, and behavioral impacts using multi-method approaches including eye-tracking, machine learning, and automated content analysis.

Recent work focuses on computational methods for analyzing YouTube comments, eye-tracking studies of social information processing, and cross-platform comparisons of user engagement. Publications demonstrate consistent interest in how peer-generated content influences entertainment experiences and knowledge acquisition.