Marta Najda-Janoszka

Dr hab. Marta Najda-Janoszka is an Associate Professor at the Faculty of Management and Social Communication of Jagiellonian University. She serves as the Dean’s Deputy for International Relations and Head of the Board of the Institute of Entrepreneurship. Her expertise spans strategic management, entrepreneurship, and business ecosystems. She teaches courses in strategic management, digital transformation, creative tourism, and research methodology in both Polish and English.

Her research focuses on dynamic capability-based value creation, digital transformation of entrepreneurial processes, and SME internationalization in developing economies. She actively contributes to academic platforms like ResearchGate and Google Scholar.