Marlene Schuster

Marlene Schuster is a Researcher at the Institute for Scientific Methodology and Market Research at the University of Applied Sciences Wiener Neustadt. With academic degrees in Sociology and Socioeconomics from the University of Vienna and WU Vienna University of Economics and Business, her work focuses on qualitative research methods, digital work behavior, and personality development.

• Education: MA in Romance Studies/Spanish (University of Vienna), BA in Sociology (University of Vienna), MSc in Socioeconomics (WU Vienna)
• Keywords: Qualitative Methods, Social Research, Time Management, Behavioral Studies

Her research includes projects like Nerd (NERD: Effects of Digital Availability) and Personality Development, involving app-based behavioral tracking and qualitative analysis through interviews/focus groups. She has presented on quality criteria for online qualitative research and crisis-induced adaptations in methodology.

Projects funded by the Lower Austrian Chamber of Labor's "Project Fund Work 4.0" include developing tools for work behavior reflection and analyzing unbounded work patterns. Her work bridges academic research with practical applications in digital work environments.