Markus Nüttgens

Prof. Markus Nüttgens is a Professor at the University of Hamburg Business School's Department of Information Systems. His research focuses on digital transformation, business process management, sustainability management, and blockchain applications in Industry 4.0. He leads projects like smartTCS and EMOTEC, developing platforms for customer integration in technical services and mobile assistance systems. Notable contributions include frameworks for data-driven sustainability management, semantic verification in process modeling, and standards like DIN SPEC 33451 for service catalogs.

His work bridges theory and practice, emphasizing hybrid value chain strategies, mobile service support systems, and process audits. He has pioneered methodologies for service engineering and smart service ecosystems, with a particular focus on empowering technical customer services through IT innovations. Prof. Nüttgens has contributed to over 50 peer-reviewed publications and actively participates in academic conferences, editing volumes on service modeling and process auditing.

His research portfolio spans IT governance, cybersecurity awareness in enterprises, and the diffusion of Web 2.0 in healthcare and SME networks. He collaborates with industry partners to design productivity-enhancing solutions for hybrid service systems, ensuring alignment between technological advancements and organizational efficiency.