Markus Kretschmer

Markus Kretschmer is a Professor at the Department of Design within the University of Applied Sciences Wels. His research focuses on Product Design, Sustainable Innovation, Design Education, and Collaborative Design, addressing challenges such as urban wellbeing and ethical considerations in design. He has been active in research since 2009, with notable outputs between 2020 and 2024. His work emphasizes practical methodologies like the Design Challenge Navigator and Design Thinking, aiming to enhance creativity and innovation in diverse settings, including multinational corporations and aviation industries.

Education details are not explicitly provided in the text.

His research interests explore the intersection of design and responsibility, sustainable product development, and the educational implications of design methodologies. Key themes include tackling complex innovation challenges, fostering creativity through corporate makerspaces, and evaluating the impact of design thinking training on employee self-efficacy. These interests are reflected in his collaborative projects and presentations, such as the sUser initiative (2023–2025) focused on user-driven design and agile development.

His publications and activities highlight a commitment to bridging theoretical frameworks with real-world applications, particularly in multinational contexts and interdisciplinary teams. He has presented at conferences and events on topics like wicked problems in education and zero-waste design strategies.

Awards: No scientific awards explicitly mentioned.

Advising & Grants: Supervised 4 works (specific names not listed). Active in the sUser project as a participant. Grants or funding sources are not detailed here.

Labs/Teams: Involved in the sUser project (User-driven design and agile development) and LAB University of Applied Sciences, as indicated in his research outputs and activities.