Mark Rosenbaum

Dr. Mark Rosenbaum serves as Professor of Marketing at The Citadel's Tommy and Victoria Baker School of Business. With a PhD from Arizona State University, he previously held dean positions at Hawai'i Pacific University and Saint Xavier University. His extensive retail management experience informs his research in transformative service frameworks.

Rosenbaum's scholarship examines servicescapes, vulnerable consumers, and marketplace discrimination. He co-edits the Journal of Services Marketing and serves as Associate Editor for Service Industries Journal. A three-time Fulbright recipient, his current work explores the intersection of service environments and consumer well-being.

Recent publications investigate:

• AI applications in marketing measurement
• Service economy limitations
• Transformative experiences in tourism
• Ethical considerations in service organizations

He mentors doctoral students and collaborates internationally with institutions in Colombia and Romania.