معرفی
Professor Mark Morrison is an accomplished academic at Charles Sturt University, serving as Professor and Associate Dean within the Faculty of Business, Justice and Behavioural Sciences. With a PhD in Economics from UNSW Canberra and a Bachelor of Economics (Honours) from Macquarie University, he has established himself as a leading researcher in environmental economics and marketing. His work spans multiple research groups including the Marketing Research Group, Human Resource Management and Organisational Behaviour Research Group, and the Regional Entrepreneurship Research Group.
- Doctor of Philosophy (Economics), UNSW Canberra (1996-1998)
- Bachelor of Economics (Honours), Macquarie University (1989-1991)
Professor Morrison's research focuses on the intersection of environmental sustainability and economic decision-making. His expertise includes non-market valuation techniques, climate change communication strategies, and the development of market-based instruments for environmental protection. He has made significant contributions to understanding landholder participation in conservation programs, particularly among difficult-to-reach segments, and has conducted extensive research on Indigenous entrepreneurship and human resource management within sustainable contexts. His work directly contributes to multiple UN Sustainable Development Goals, particularly those related to climate action and sustainable communities.
His recent publication trends reveal a strong emphasis on soil stewardship, cybersecurity in agriculture, and urban waterway valuation. Morrison's work combines rigorous economic modeling with practical applications, as evidenced by his 134 research outputs including peer-reviewed articles, commissioned reports, and book chapters. His 2025 publication on connecting consumers with soil stewardship demonstrates his innovative approach to linking consumer behavior with environmental outcomes, while his cybersecurity work shows his ability to address emerging challenges in agricultural technology.
Professor Morrison has supervised numerous research students and collaborated extensively with government bodies including the Murray-Darling Basin Authority, where he assisted with benefit estimation for the Basin Plan. His work on Copyright Tribunal hearings regarding music valuation demonstrates the breadth of his non-market valuation expertise. He has secured significant research funding, including CSU's $100,000 commitment to regional labor market challenges.
His research activities extend to practical applications through consultancy work, such as the Zipmin Market Adoption Research project that helped a software development business enhance its market share within the Not-for-Profit segment. Morrison's work regularly appears in high-impact journals and influences both academic discourse and practical policy implementation in environmental economics and sustainable business practices.
