Mark McGee

Mark McGee serves as a Senior Lecturer in the Department of Tourism, Events, Hospitality and Marketing at Canterbury Christ Church University's School of Business, Law and Policing. He joined the institution in 2013 as a Sessional Lecturer and transitioned to a permanent academic role, teaching core courses including Marketing Metrics, Digital Marketing, and Social Media Marketing while supervising undergraduate and postgraduate dissertation projects.

His academic credentials include:

• MSc in Digital Marketing Communications, Manchester Metropolitan University

With over 20 years of industry experience spanning traditional and digital marketing across multiple sectors, McGee's research focuses on practical applications of digital marketing strategies. His expertise encompasses social media analytics, data-driven marketing decision-making, and emerging digital communication methodologies, directly informed by his ongoing consultancy work with commercial clients.

He served as Programme Director for Advertising & Marketing from 2019 to 2021, leading curriculum development for that program. No scientific awards are documented in the available information.

McGee actively supervises dissertation students at multiple academic levels and maintains strong industry engagement through his data and digital marketing consultancy, though specific research grants are not mentioned in the provided materials.