Justin Beneke

Justin Beneke serves as a Senior Lecturer in Marketing at Canterbury Christ Church University within the School of Business, Law, and Policing and Advertising and Marketing department. Joining in 2021, he currently holds roles as Subject Chair for Marketing and Course Director for undergraduate Advertising and Marketing studies, alongside his position as Deputy Director of Partnerships in Business Management and Organisation.

Education:

• Doctorate from Edinburgh Business School, Heriot Watt University (United Kingdom), focusing on private label brands in emerging market contexts.

His research centers on marketing dynamics, particularly brand management strategies for private label brands within emerging economies. This specialization extends to advertising innovation and cross-cultural market analysis, informed by nearly two decades of academic and industry engagement across South Africa, the UK, and global contexts.

Dr. Beneke demonstrates extensive academic leadership through his current course direction responsibilities and prior roles as Programme Leader for MSc Marketing Innovation at University of Winchester. His external examiner appointments for Bournemouth University's MSc Retail Management programme and Heriot Watt University doctoral candidates highlight his recognized expertise in marketing education standards and research supervision.