Mark Elliott

Mark Elliott is a Senior Lecturer in the School of Psychological Sciences and Health at the University of Strathclyde, United Kingdom. His work bridges applied social psychology with critical global challenges in road safety, health behaviors, and inclusive education. He has developed the Drive in the Moment toolkit (adopted in 12+ countries) to reduce distracted driving via implementation intentions.

• Research Areas: Social cognition models (e.g., Theory of Planned Behaviour, Social Identity Theory), behavior change interventions, habit formation, and cognitive processes in aging/disability.
• Key Grants: £1.45M for the Cohort II Study of Learner Drivers, £850k for urban mobility nudges (Push and Show), and £500k+ for workplace inclusivity and road safety interventions.
• Teaching: Class Leader for Quantitative Research Methods and Social Psychology courses. Supervises PhD students on topics spanning self-harm prevention, school-based violence programs, and mobility aid usage.
• Awards: Chartered Psychologist (CPsychol), International Association of Applied Psychology member, and contributor to UN Sustainable Development Goals (SDGs).

His research integrates theories like Cognitive Dissonance and MODE models, with applications in driver behavior, binge-drinking, smoking cessation, and inclusive teaching practices.