Mark Bartholomew

Mark Bartholomew is a Professor and Vice Dean for Research and Faculty Development at the University at Buffalo School of Law. He specializes in intellectual property, law and neuroscience, law and technology, legal history, and advertising law. His research bridges legal theory with empirical studies, particularly leveraging neuroscience to reinterpret traditional legal concepts.

Bartholomew holds a B.A. from Cornell University and a J.D. from Yale Law School. Before academia, he clerked on the Ninth Circuit Court of Appeals, practiced law in California, and served as deputy county counsel. His teaching excellence has been recognized with multiple awards, including the SUNY Chancellor’s Award for Excellence in Teaching (2016).

His publications span prestigious law reviews and include the acclaimed book Adcreep: The Case Against Modern Marketing (2017). Recent work explores neuroscientific approaches to trademark law, digital privacy, and the ethical implications of modern advertising practices.

Bartholomew’s scholarship emphasizes interdisciplinary methods, integrating cognitive science, historical analysis, and legal doctrine to address contemporary challenges in intellectual property and technology law.