Marita Svane

Marita Svane is an Associate Professor at Aalborg University Business School, affiliated with the Faculty of Social Sciences and Humanities and the Department of Strategy, Organization and Management. Her research focuses on organizational storytelling, ethics, sustainability, and leadership dynamics. She holds a Ph.D. in intercultural organizational relations and has extensive industry experience in strategic HRM and organizational development.

Her research explores organizational identity, crisis management, digitalization, and sustainable practices. Current projects include studies on moral scandals in finance, digital transformation in public sectors, and textile industry sustainability. She collaborates closely with practitioners through workshops and conferences.

Teaching roles include coordinating master’s programs in Organization & Strategy. Notable publications address ethical sales cultures, crisis sensemaking, and narrative methodologies. Projects span academic-industry partnerships, including Danida-funded initiatives in Bangladesh’s apparel sector.