معرفی
Mario Schaarschmidt is an Assistant Professor affiliated with Northumbria University, based in Amsterdam. His research focuses on innovation management, customer engagement strategies, and digital communication in service recovery contexts. Key themes include the psychological impact of idea rejection in crowdsourcing environments, the role of absorptive capacity in hybrid product-service systems, and the paradoxical effects of innovativeness on managerial decisions.
He has published extensively in peer-reviewed journals such as Creativity and Innovation Management, International Journal of Innovation Management, and Psychology and Marketing. His work bridges theoretical frameworks in organizational behavior with practical applications in marketing and innovation management.
Recent studies explore interactive effects of digital presence elements like email signatures on customer reactions, emphasizing the intersection of technology and human-centric service strategies.
