معرفی
Marie Taillard is a Professor of Marketing at ESCP Business School, holding the L'Oréal Professorship of Creativity Marketing since 2015. She is a member of the permanent faculty since 2007 and leads the MSc and Executive MSc in Marketing and Creativity, which she spearheaded in 2009. Based in London, she directs the Creativity Marketing Centre, focusing on innovation and value creation. Dr. Taillard earned her MBA from Columbia Business School and PhD from the University of London, with prior expertise in Linguistics. Her research bridges marketing strategy, consumer behavior, intercultural communication, and digital transformation. She has held leadership roles in global corporations like American Express and Accor Hotels, bringing industry insights to academia. Her work emphasizes creativity's role in brands and ecosystems, as seen in studies like 'Digital Makeover' and 'Co-Constructing Institutions.' Awards include her endowed professorship, recognizing contributions to creativity marketing. She actively shapes ESCP's executive programs and global campus initiatives.
