Mariana Cristina Melo Inácio Marques

Mariana Cristina Melo Inácio Marques is an Auxiliar Professor at the Business & Economics School of Instituto Superior de Gestão (ISG), where she also serves as an investigator. She holds a PhD in Communication Sciences from Lusófona University, a Master’s in Tourism, and a degree in Organizational Communication. Currently, she is a PhD student in Tourism at the University of Aveiro and serves as President of the Management Research Center (CIGEST). She is also a researcher at GOVCOPP and CIGEST.

Her research focuses on tourism, marketing, and hospitality management, with an emphasis on sustainability, customer relationship management (CRM), and social media communication. She explores topics such as the role of universities in city branding, the impact of new media on tourism, and sustainable development goals. Her work bridges theoretical frameworks with practical applications, such as case studies in the Estoril Coast hospitality sector and analyses of Portuguese gastronomy’s tourism potential.

Her publications span sustainability in education, CRM strategies in tourism, and digital communication in museums and hotels. While her research does not highlight specific awards, her contributions are evident in her active roles in multiple research centers and her extensive academic and professional engagements.

Marques advises students in tourism and development research and collaborates on projects addressing poverty reduction through tourism. She is affiliated with CIGEST and GOVCOPP, contributing to interdisciplinary studies and policy-oriented research in management and governance.