Maria Rocio Rodriguez Herrera

Maria Rocio Rodriguez Herrera is an Associate Professor in the Department of Marketing at the University of Murcia's Faculty of Economics and Business. She holds a Doctorate from the same institution, completing her thesis titled Antecedentes y consecuencias del uso de las NTIC por parte de los vendedores (Background and consequences of the use of ICT by salespeople) in 2012, supervised by Dr. Sergio Román Nicolás. Her research focuses on marketing, market research, and the integration of new information and communication technologies (NTIC) in sales processes. She is affiliated with the Marketing research group.