Maria Isabel Barreiro

Maria Isabel Barreiro is a Professor at the Escola Superior Agrária de Bragança within the Instituto Politécnico de Bragança, Portugal. Her research spans interdisciplinary domains including consumer behavior, sustainable consumption, entrepreneurship, and digital policy. Over the past decade, she has published extensively on topics such as bioeconomy awareness in African and Brazilian higher education, smart city technologies, and organizational commitment in healthcare professionals.

• Key roles: Academic researcher in agrarian and environmental economics
• Recent trends: Focus on Generation Z sustainability practices (2024), GDPR adoption in smart cities (2024), and empathetic nursing behavior (2024)

Her article portfolio reveals expertise in:
- Broad disciplines: Agriculture, Environmental Science, Economics, Healthcare
- Subfields: Agroforestry systems, Digital governance, Bioeconomy education, Generational consumption patterns

As a lead author, she emphasizes:
• Quantitative analysis of organizational behavior (12+ studies 2020-2024)
• Bibliometric reviews of emerging technologies (5G, smart tourism, influencer marketing)
• Cross-sectional studies on food consumption (chestnuts, organic products, honey)