Isabel María Abad Guerrero

Isabel María Abad Guerrero is a researcher at the University of Malaga's Department of Economics and Business Administration, with a career spanning 1994-2024. Her work focuses on

• Business ethics and organizational behavior
• Entrepreneurship education and human capital development
• EHEA (European Higher Education Area) implementation
• ICT integration in business teaching
• Employee motivation and financial incentives

Research trends in her 15 most recent articles (2016-2024) emphasize:

• University-business collaboration models
• Digital transformation in management education
• Entrepreneurial skill development
• Ethical dimensions in business studies
• ICT applications in organizational control systems
• Workplace motivation frameworks

She has directed three doctoral theses and collaborated on over 25 collective works, particularly with Ana María Castillo Clavero and Julia Martín Armario. Her contributions include co-authored books like "Dirección de empresas" (2013) and "Casos prácticos de administración y dirección de empresas" (2013).