Maria Forlicz

Dr. Maria Forlicz is affiliated with the Department of Process Management at Wrocław University of Economics. Her research focuses on behavioral economics, decision-making under risk/uncertainty, insurance economics, and socioeconomic factors influencing consumer behavior. She explores topics such as risk attitudes in financial and tourism contexts, experimental methods, and cross-country comparisons in insurance and debt management.

Her work includes analyzing the psychological and economic drivers behind consumer choices, including organic food preferences among Gen Y and Z, and the impact of co-insurance on moral hazard. She has conducted studies on CSR reporting, tourism risks, and the illusion of predictability in random outcomes. Her experimental research often employs incentivized methods to study real-world behavior.

Maria’s publications span over a decade, with recent works addressing emerging trends like usage-based insurance and the digitalization of financial advice. She has collaborated internationally, studying Poland, Spain, Ukraine, the UK, and others. Her research contributes to policy design, marketing strategies, and risk management frameworks.