Maria Bortnovskaya

Maria Bortnovskaya serves as Lecturer in Management and Marketing, Deputy Course Leader for the BA Digital Marketing course, and Marketing Clinic Lead at the University of Westminster's School of Management and Marketing. She bridges academic theory with industry practice by integrating business owners and professionals into her teaching methodology.

Her academic credentials include:

• PhD in progress on content personalisation (University of Westminster)
• MA in Media Management with distinction (University of Westminster, 2019)
• Professional Education Diploma in Finance and Credit with distinction (Russian Presidential Academy, 2015)
• BA/MA in International Journalism (St Petersburg State University, 2010)
• Professional trainings in Project Management (2012-2022)
• University Certificate of Special Study and AFHEA status (2023)

Her research centers on strategic marketing communications, project management, and content personalisation within fragmented audience landscapes. Current doctoral work examines adaptive content delivery systems, while her industry collaborations provide empirical grounding for investigating audience behavior fragmentation. She actively translates these insights into curriculum development for digital marketing education.

Her primary recognition is the Associate Fellowship of the Higher Education Academy (AFHEA), awarded for teaching excellence.

• Associate Fellowship of the Higher Education Academy (AFHEA)

As Marketing Clinic Lead, she mentors students through real-world business projects while securing research funding through her doctoral grant from Funds for Women Graduates. Her 13-year industry background across B2B/B2C sectors informs both her supervision approach and research methodology, creating synergies between academic inquiry and professional practice.

She contributes to the Service innovation and Customer Experience research group, focusing on practical applications of customer journey optimization within digital transformation frameworks.