معرفی
Prof. Dr. Marco Speicher is a Professor at Saarland University, associated with the Ubiquitous Media Technology Lab (UMTL). His work centers on Virtual Reality (VR) and 3D User Interfaces, with a focus on retail applications through projects like the Innovative Retail Laboratory (IRL) and Augmented Retail.
Education:
- Master of Science (M.Sc.) from Saarland University (2014), thesis: "Exploring 3D Interaction Techniques for Stereoscopic Content using Consumer Tracking Devices"
- Scientific staff member and doctoral candidate at the German Research Center for Artificial Intelligence (DFKI)
Research Interests: Marco Speicher's research spans Virtual Reality, 3D User Interfaces, and Human-Computer Interaction, with a strong emphasis on retail applications. His work in the IRL investigates VR shopping platforms, examining user preferences, incidental memorization, and advertising impact. He also explores authentication schemes, menu design, and text entry in VR environments.
Scientific Awards:
- Best Teaching Award (2017) for the proseminar "Einführung in 3D User Interfaces"
Advising and Grants: He has supervised over 15 Master's and Bachelor's theses on VR and 3D UI topics. His research is supported by projects including the Software Campus program (BMBF-funded) and EIT ICT Labs' Augmented Retail initiative.
Labs and Teams: Speicher is a core member of the Ubiquitous Media Technology Lab (UMTL) and the Innovative Retail Laboratory (IRL) at Saarland University, where he leads the development of VR demonstrators for retail.
