معرفی
Dr. Marco Lünich is a researcher at the Department of Communication and Media Studies (KMW I) within the Faculty of Philosophy and Social Sciences at Heinrich Heine University Düsseldorf. His work focuses on the intersection of political communication, digital society, and media sports, with a particular emphasis on public perceptions of artificial intelligence and big data in educational and societal contexts.
His recent research explores AI fairness in higher education admissions, algorithmic legitimacy during crises (e.g., vaccination distribution), and ethical AI implementation in universities. His publications address
- student perceptions of AI-driven academic performance prediction
- regulation of biometric identification systems
- social consequences of digitization
His work frequently appears in journals like Computers and Education: Artificial Intelligence and AI & SOCIETY, with presentations at conferences such as ACM FAccT and DGPuK. He collaborates with interdisciplinary teams, including the Düsseldorfer Institut für Internet und Demokratie (DIID).
