Marco C. Meier

Prof. Dr. Marco C. Meier holds the Chair of Business Information Systems and Management Support at the Faculty of Business and Economics, University of Augsburg. His work bridges business, computer science, psychology, and engineering, focusing on digital transformation and human-centered management systems.

Research Areas: Business Intelligence & Analytics, Persuasive Technology, Design Thinking, and Theme-Centered Interaction (Ruth Cohn). His team explores technologies like business analytics and information visualization, methods including design science research, and collaborative frameworks for meaningful decision-making.

Recent Publications highlight gamification in information security education (HICCS 2023), educational game design (AMCIS 2025), and long-term contributions to ERP systems and SAP integration. Articles emphasize cross-disciplinary approaches to data overload and adaptive management support.

Scientific Recognition:

• Nominated for Gesellschaft für Informatik Dissertation Prize (2000)
• Best Paper Award at International Conference Wirtschaftsinformatik (2001)
• Multiple "Best Teacher" and "Lecturer of the Year" awards (2009-2020)

Academic Leadership: Former Managing Director of Bavarian Business Informatics Research Network (FORWIN), Deputy Director of Finance & Information Management Competence Center (FIM), and Head of Business Intelligence Department at Fraunhofer Project Group. Supervises PhD students and research assistants like Ramona Reinelt and Raphaela Stöckl.

Teaching Philosophy: Advocates active learning through inverted classroom models and blended learning approaches. Requires prior research module completion for thesis supervision. Emphasizes methodological rigor and practical relevance in exams and research projects.