Marcel Planellas Arán

Marcel Planellas Arán is a Professor at the Department of Strategy and General Management, Esade Business School (Ramon Llull University). He specializes in strategic management, corporate entrepreneurship, and innovation auditing. He leads the Grup de recerca en iniciativa emprenedora (GRIE), a multidisciplinary research group focusing on entrepreneurship and innovation since 2009.

His research explores internationalization strategies, business model innovation, and sustainability transitions in industries like agriculture and hospitality. Notable projects include analyzing the elBullifoundation's impact on culinary creativity and advising Familia Torres on regenerative agriculture practices. He has contributed to over 70 research outputs, including case studies and articles on strategic alliances and entrepreneurial ecosystems.

As principal investigator (PI) of multiple GRIE projects funded by AGAUR, his work bridges academic research with practical business challenges. He actively participates in innovation audits and strategic consulting for enterprises aiming to integrate sustainability and innovation into core operations.