Luis Vives De Prada

Luis Vives De Prada is an Associate Professor at the Department of Strategy and General Management, Esade Business School (Ramon Llull University). He specializes in business strategy, internationalization, and entrepreneurship. His research focuses on business models, strategic management, and the impact of technology on organizational leadership.

He has been actively involved in multiple research projects since 2004, including leading roles in the GRIE (Grup de Recerca en Iniciativa Emprenedora) and GRUMIN (Grup de Recerca en Management Internacional) groups. These projects explore entrepreneurship, international management, and innovation in business environments.

His work emphasizes long-term strategic planning, digital transformation, and the ethical implications of AI in corporate leadership. With over 307 citations and an h-index of 7, his contributions span articles in peer-reviewed journals and industry reports on innovation and technological adaptation.

He has collaborated with institutions like AGAUR and contributed to official reports on big data adoption and SME digitalization. His research highlights the intersection of technology, leadership, and sustainable business practices.