Marc T. P. Adam

Marc T. P. Adam is an Associate Professor in Computing and Information Technology at the School of Information and Physical Sciences, University of Newcastle. With a PhD in Information Systems from Karlsruhe Institute of Technology, he specializes in Human-Computer Interaction with applications in Health Informatics and Behavioral Cybersecurity.

• Education: PhD (Dr. rer. pol.) from Karlsruhe Institute of Technology; Diploma in Computer Science from University of Applied Sciences Würzburg-Schweinfurt
• Academic Affiliation: University of Newcastle (2014-present); Karlsruhe Institute of Technology (2010-2014)

His research explores the intersection of technology and human behavior, focusing on NeuroIS applications for understanding emotional responses in digital environments. Key projects include the HealthyEatingQuiz.com.au and NMNT.com.au platforms for nutrition behavior change. He employs interdisciplinary methodologies combining design science research with physiological measurements like eye tracking and heart rate variability.

Recent work demonstrates the impact of nature imagery in user interfaces on consumer trust and aesthetics, while his cybersecurity research investigates how time pressure affects organizational security behaviors. His publications span topics from fake news detection to mHealth system design, with a particular interest in digital nudging for health behavior change.

As an educator, he emphasizes applied IT approaches through business analytics, human-centred design, and experimental research methods. His work features collaborations with international researchers across Australia, Germany, and China.