معرفی
Marc K Peter serves as Professor of Digital Business at the University of Applied Sciences Western Switzerland (HES-SO) and holds adjunct appointments at Charles Sturt University (Australia), while maintaining faculty roles at the University of Rochester, Rochester-Bern Executive Programs, and University of Basel. His industry background includes executive positions at eBay, E*TRADE, and LexisNexis across Europe and Asia-Pacific, where he spearheaded digital transformation initiatives including a six-year strategy for LexisNexis Pacific's 380-employee division.
His academic credentials include:
- Doctor of Business Administration from Charles Sturt University (Australia)
- Executive MBA from Bern University of Applied Sciences (Switzerland), Babson College (USA), and Peking University (China)
- Master of Marketing from University of Basel (Switzerland)
- Finance studies at UC Berkeley (USA)
- Electronic business engineering at Bern University of Applied Sciences (Switzerland)
- Executive programs at Columbia University, Harvard Business School, MIT, and Stanford University
Professor Peter's research centers on actionable digital frameworks, notably developing the seven action fields of digital transformation through baseline studies of 4,862 project descriptions. His work bridges theoretical rigor with practical implementation via tools like the Digital Transformation Canvas and ACT method (Analyze, Create, Transform), addressing strategic priorities in customer focus, business models, leadership approaches, and technology integration.
He is recognized through fellowships from the British Computer Society and Chartered Institute of Marketing, with major publications including "The Digital Transformation Canvas" (FT Publishing/Pearson) and "Strategic Digital Transformation: Theory & Practice" (SAGE). His research appears in journals such as International Journal of Management Reviews and Technological Forecasting and Social Change.
Professor Peter founded and led the Centre for Digital Transformation at FHNW School of Business until 2025, where he established the Digital Strategy Check assessment tool and workshop canvases for SMEs. He continues this work through digitalprof.com, offering free resources including the Digital Transformation Canvas app, strategy templates, and YouTube educational content.
