معرفی
Marc Alexandre Tomiuk is an Associate Professor in the Department of Marketing at HEC Montréal. He holds a Ph.D. and M.Sc. in Marketing from Concordia University, along with a B.Com. in Psychology from McGill University. His research focuses on consumer behavior, services marketing, and measurement methodologies, with a particular emphasis on cross-cultural dynamics and ethnic identity.
- Education:
- Ph.D. in Administration (Marketing), Concordia University
- M.Sc. in Administration (Marketing), Concordia University
- B.Com. (Psychology Major), McGill University
- Research Interests:
- Service quality evaluation, cultural influences on consumer behavior, measurement scale development, and retailing strategies.
- Investigates how cultural factors like acculturation and ethnic identity shape consumption patterns and marketing outcomes.
- Teaching:
- Teaches courses such as Marketing Introduction and Consumer Behavior at HEC Montréal.
- Contributions:
- Published in journals like Journal of Cross-Cultural Psychology and Journal of Consumer Marketing.
- Active in conferences and working papers on topics like acculturation measurement and item response theory.
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