معرفی
Malika Chaudhuri is an Associate Professor of Marketing in the Management and Marketing Department at Oakland University's School of Business Administration. She holds a Ph.D. in Marketing from Michigan State University (2015) and previously served as an Assistant Professor at the University of Dayton from 2015 to 2020. Her research focuses on the intersection of marketing and finance, strategic alliances, new product development, and digital marketing, emphasizing how firm capabilities and processes influence corporate value. She teaches courses in Marketing Research, Marketing Analytics, and Business-to-Business Marketing. Chaudhuri has received multiple research awards, including the URC Faculty Research Fellowship (Oakland University, 2023 and 2021) and grants from institutions like the University of Dayton. Her publications span leading journals such as the Journal of the Academy of Marketing Science and European Journal of Finance. She has also contributed to economic analyses of energy markets, including ethanol demand dynamics.
Education:
- Ph.D. in Business (Marketing), Michigan State University, 2015
Research Interests: Her work explores marketing-finance interfaces, strategic alliances, new product virality, and digital marketing strategies. She investigates how firm capabilities, processes (e.g., routines, disruptions), and corporate strategies impact firm value, with recent studies on loyalty programs, S&P 500 inclusion effects, and pharmaceutical promotion in social media contexts.
Awards & Grants:
- URC Faculty Research Fellowship (2023, 2021)
- Nominated for University Award for Scholarship (2020)
- Research Council Seed Grants (2019), Summer Research Grant (2019)
- Dean’s Research Grant (2018)
Teaching & Advising: Teaches Marketing Research, Marketing Analytics, and B2B Marketing at Oakland University. No formal advisee list provided.
