Magnus Liebherr

Magnus Liebherr is a Professor at the University of Duisburg-Essen, focusing on Technology Acceptance, Artificial Intelligence, and Sustainable Transportation. His work bridges Business Administration with Human-Computer Interaction, exploring how users adapt to emerging technologies like autonomous vehicles and AI systems.

Key research areas include:

• Acceptance of AI applications in mobility
• Business model development for climate-neutral transportation
• Cognitive and psychological factors in technology interaction
• Digital media effects on adolescent well-being
• Trust calibration in automated systems

His recent publications examine Large Language Model dependency, gamified language learning, and mental workload metrics for autonomous vehicles. While no formal awards are listed, his interdisciplinary work spans psychology, engineering, and business strategy.