معرفی
Maggie Ying Jiang is a tenured Associate Professor in Media and Communication at the University of Western Australia (UWA), affiliated with the School of Social Sciences. She holds a PhD from the University of Adelaide and an MA in International Studies from Birmingham University. Her research focuses on cross-cultural communication, social media dynamics, public relations, cyber-nationalism, and consumer nationalism in China. She has published extensively on platforms like Weibo's role in public diplomacy and media effects.
Education:
- PhD in Media Studies, University of Adelaide, Australia
- MA in International Studies, Birmingham University, UK
Research Interests: Jiang's work explores the intersection of technology and cross-cultural communication, particularly in Chinese contexts. She investigates how social media shapes national identity, consumer behavior, and international business strategies. Her recent projects include digital transnationalism in Chinese-language media and consumer nationalism's impact on multinational enterprises.
Grants & Projects:
- Lead investigator in the Virtue Australia Foundation's castor bean commercialization project ($1.6M, 2017-2028)
- StudyPerth grant for international student employability (2021)
Awards:
- 2018 Golden Wattle Award (Australia's Top 10 Outstanding Chinese-Australians)
- 2008 Hong Kong Dragon Foundation Leadership Award
Engagement: Jiang advises organizations like S. Kidman & Co., AFL, and the American Chamber of Commerce on cross-cultural communication. She chairs the UWA DEI CLAD Working Group and co-leads the Soft Power Advocacy & Research Centre at Macquarie University.
Labs/Teams: Member of the UNESCO Inclusive Policy Lab and editorial board of the Journal of Asian Communication.
